A mixture of misinformation and non-disclosure, too often manner less and mean – that’s the way many timeshares are sold. Yet, such misguided behavior need not be part of the sales process, as you’ll learn in the Sep/Oct 2018 issue of TimeSharing Today.
For our special section on timeshare sales presentations, readers contribute horror stories and an occasional kudo about their own experiences as prospects, while a development team describes its high-tech, high-touch approach to timeshare sales that can serve as a model for the industry’s future. In a quest for universal truths, a companion editorial dissects marketing and sales practices for a product that isn’t timeshare.
The issue also contains a roundup of relevant content from the spring 2018 Timeshare Board Members Association meeting in Orlando, FL. A procession of speakers emphasized ways to help legacy resorts advance from “survive” to “thrive” in today’s complex timeshare marketplace, sharing insights and advice with a record-high audience of 167 resort board members, managers, industry representatives, and guests.
Topics covered in this TBMA roundup include:
- The changing vocabulary of vacation accommodations, with demand for “suites” on the increase giving timeshares a renewed impetus to reposition and promote their brand.
- The role of vacation clubs and travel clubs in the timeshare industry today.
- Building relationships with online travel agencies, while concurrently striving to capture potentially more lucrative direct bookings.
- Realizing a resort’s potential value, for timesharing and/or some higher and better use.
- Comparing individual resorts to a benchmark financial study to identify the resorts’ strengths and weaknesses.
- Insuring resorts against extreme losses due to natural disasters, external economic upheavals, and the havoc wreaked by an active-shooter or cyber-crime event.
- Safe and secure ways to earn interest on a resort’s maintenance fees, reserves, and other revenues until they are needed.
- Wyndham recently spun off its transient-stay hotel business to focus on its timeshare business. What does this mean to timeshare resorts and their owners?
- What resorts can do to distinguish between “service dogs” and “assistance animals” so everyone understands the rules dictated by federal law: the Americans with Disabilities Act and the Federal Housing Act amendments.
- How resorts can discourage the filing of “drive-by” lawsuits alleging disability-law violations, and how to avoid a guilty verdict if such a lawsuit is filed anyway.
- Ancillary products and services that exchange companies can offer to their resort affiliates.
You’ll also read a tale of revolution and intrigue on the beach, in which the Yachtsman Resort in Myrtle Beach, SC, overthrew its long-time management firm and set in place a new order based on democracy and fiscal responsibility.
What’s Instagram and how does it work? If you’re not a Millennial, you may not know. Our Living Online column for Sep/Oct 2018 explains all.
Stay informed – Keep your membership active at www.tstoday.com